Facts About Johnnie Walker Blue Label Ultra Revealed
Facts About Johnnie Walker Blue Label Ultra Revealed
Blog Article
In our quest with the lightest bottle doable, we took our vision to the crew of professional glassmakers. Checking out designs and glassblowing techniques to minimise glass utilization without having compromising longevity.
Diageo is a world chief in beverage alcohol with An excellent selection of brand names across spirits and beer types.
Diageo’s experimented with sustainable packaging ahead of—a 90% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle is the idea in the spear for glass—specifically for corporations wishing to promote in Europe.
At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle is developed by adopting a exam-and-discover product, coming up with and Discovering without limitation and imagining what the way forward for light-weight luxurious packaging could carry.
Our DRINKiQ programme aims to raise the 'collective drink IQ' by rising community recognition of the consequences of Liquor and supporting responsible consuming.
This new, lightweight bottle can be a thing of exquisite natural beauty; but a lot more importantly, it demonstrates what is achievable In terms of lightweighting glass. We will keep on applying these learnings throughout our range, using additional progressive strides as we glance to the future of Scotch.”
The result is surely an business-first that, as well as achieving exquisite beauty, showcases what luxurious, lighter-body weight, decrease-carbon bottles of the long run could look like. As Element of the Diageo Spirit of Development action strategy, Johnnie Walker aims to lessen the bodyweight of glass used in its packaging; an ambition that is definitely aimed toward minimizing the amount of carbon emissions related to packaging.three While the technology will not be nevertheless accessible to launch bottles of this weight at scale, permanently, the awareness Johnnie Walker has garnered is previously getting placed on lightweighting initiatives across the Diageo portfolio.
Indeed—this collectible edition could be ordered on the web and transported securely on your door with signature confirmation.
Weighing 180 grams, the Blue Label Ultra bottle is a glimpse into the way forward for sustainable luxurious spirits packaging
“We didn’t know what we were being heading to have the ability to obtain when we got down to drive the boundaries of luxurious, and The end result is something which numerous said would not be possible.
The technical problems that lightweighting provides led us to incorporate a variety of structure and manufacturing specs that we could not have envisaged At the beginning of our journey; within the need of the tear fall form which We now have moulded to however mimic the enduring square kind of Johnnie Walker bottles, for the addition of a protective cage to allow for a spherical foundation, plus the hand-earning and filling of each and every particular person bottle to stop damages in generation.
“We took our vision to your group of qualified glassmakers and during a 5 yr take a look at-and-learn approach slowly uncovered how to develop stylish, light-weight glass. The technological difficulties that lightweighting provides led us to incorporate several style and creation requirements that click here we couldn't have envisaged In the beginning of our journey; through the need of the tear drop shape which We've got moulded to however mimic the long-lasting sq. method of Johnnie Walker bottles, to the addition of a protective cage to allow to get a round base, and also the hand-creating and filling of each personal bottle in order to avoid damages in creation.”
Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of dim chocolate and florals
In whisky packaging, luxurious commonly means large—Consider thick bottles with significant stoppers that double as trophies over a shelf. Johnnie Walker hopes to upend that considering and embrace the notion that lithe is magnificent.
Yes—this collectible version is usually purchased on the internet and delivered securely in your door with signature affirmation.
Dr. Walker sought out liquids from distilleries which include Oban, Brora and Royal Lochnagar, as well as a amount of ghost whiskies, first created in distilleries which have since closed.
Johnnie Walker set out to progress the spirits sector by experimenting with lightweight glass for its luxury whiskies, inspired via the pattern towards 'sensitive' instead of 'major' luxury. The end result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g without the closure.