The Greatest Guide To Johnnie Walker Blue Label Ultra
The Greatest Guide To Johnnie Walker Blue Label Ultra
Blog Article
Inside our quest for your lightest bottle attainable, we took our vision to your group of qualified glassmakers. Exploring styles and glassblowing strategies to minimise glass usage without the need of compromising toughness.
The end result saw glass currently being hand-blown right into a teardrop shape. For the first time in the manufacturer’s historical past, the enduring square Johnnie Walker bottle has become reformed.
From American bourbon to Scotch whisky, read our helpful manual to the different sorts of whisky, how they’re produced and how they vary.
Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of dark chocolate and florals
Global Style and design Director at Diageo, Jeremy Lindley who led the design job, stated, “Johnnie Walker Blue Label Ultra was born away from an ideation session looking at the future of luxury. With other groups moving in direction of lightweight – for instance eyewear and high-effectiveness biking – we questioned regardless of whether luxurious spirits could follow go well with. “We took our eyesight to some crew of qualified glassmakers and throughout a five 12 months test-and-find out approach slowly but surely found how to build sophisticated, lightweight glass.
The reveal of Johnnie Walker Blue Label Ultra alerts the manufacturer’s determination to innovation, with hopes that the ground-breaking style could inspire the greater high-class, lightweight, and reduced-carbon whisky bottles of tomorrow.
In conjunction with exterior glass makers, the manufacturer rethought all aspects of how the bottle is designed, produced and transported: from hand-blowing the glass, to employing a teardrop shape which, for the first time ever, intended reforming the iconic Johnnie Walker sq. bottle.
Indeed—this collectible edition can be ordered on the internet and transported securely in your door with signature confirmation.
With less than 888 bottles unveiled globally, Every single bottle is independently numbered and introduced inside of a luxurious collector’s situation.
“We didn’t know very well what we were being likely to have the ability to attain whenever we got down to push the boundaries of luxurious, and the result is something which quite a few said would not be possible.
This is the globally allotted launch created from unusual stocks, like whisky from ghost distilleries which might be now not in operation. Less than 888 bottles had been produced around the globe.
Diageo has submitted filings to obtain its granted UK Patent No. GB2616831 B endorsed as licensable of ideal within the UKIPO patent sign up, and intrigued more info get-togethers are invited to request a typical royalty totally free, non-special licence from Diageo.
Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of dim chocolate and florals
The expose of Johnnie Walker Blue Label Ultra alerts the brand name’s commitment to innovation, with hopes that the bottom-breaking design could encourage the more deluxe, lightweight, and reduced-carbon whisky bottles of tomorrow.
Certainly—this collectible version might be ordered on the internet and transported securely towards your doorway with signature confirmation.
That process fell to Diageo’s worldwide style director Jeremy Lindley. Energy and basic safety were Lindley’s priorities, but function necessary to observe variety. Immediately after Discovering that the The natural way strongest condition for glass would be the teardrop—the shape it naturally assumes when liquid—Lindley and his workforce built a teardrop with square sides, within a nod towards the traditional Johnnie Walker silhouette.
Johnnie Walker got down to progress the spirits industry by experimenting with lightweight glass for its luxury whiskies, impressed with the craze toward 'fragile' rather than 'hefty' luxurious. The end result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g with no closure.